Our logo design centers around the symbolic concept of a "spotlight," representing the exploration of exciting experiences. It adopts an elliptical composition to evoke the imagery of focused vision and directional guidance.
At the heart of the logo is the letter “R,” inspired by the radical “辶” from the Chinese character for "recreation" (遊). This element signifies both “Recreation” and the idea of “embarking on a journey,” symbolizing the brand's commitment to discovering remarkable moments in everyday life together with its customers.
The overall design blends dynamism and approachability, reflecting the brand’s vitality, innovation, and sense of fun.
![Taiwan.gov.tw [ open a new window]](/images/egov.png)
